Indian Higher Education (formerly ‘The Beak’) is a London based blog started by Student Circus. The blog is aimed at becoming a knowledge database for all things related to Indian Higher Education and eventually a thought leader of the space.

The Student Circus team wanted us to create a brand identity that was further extended to this blog site. We used the ‘pencil’ as the main visual concept and created graphic elements such as lines and squiggles inspired by the same. The idea was to create a fresh, engaging UI that can elevate the otherwise mundane and lengthy content.