ProGen Global is an early-stage global venture investments firm and advisory, based out of Mumbai & London. ProGen wanted us to create a complete visual identity for them, along with a crisp single-pager site.

The ProGen logo uses soft edges and rounded corners inspired by the visual language of the digital world, such as text boxes, app interfaces etc. ProGen's identity has a fluid form with a primary gradient that enhances the aqueous look and aesthetic. It evokes the endless possibilities that tech, innovation and the future have to offer.

The site, built on squarespace, employs all bits of the visual identity and uses a custom ‘smooth scroll’ concept for the top navigation to scroll down to defined section.